Google Analytics : Evaluate Your Site Traffic Source.

Google analytics is assorted in five main categories. All categories has given us  important information to where our effort  are remain to target our goal.

1. Visitors (Audience)

2. Advertising

3. Traffic Source

4. Content

5. Conversions

Today I am going to discuss on one category. It’s probably not possible to include all this category in one post. So latter I will discuss on remaining points.

Traffic source:  when you click on traffic source you can shows sub section of its categories.

Check below image.

 Overview: 

The overview fetch your overall  traffic .you can see various metrics  like all traffic  ,direct traffic , referrals , landing pages  , Geographical  summary  and many more.

In the overview you have the option to click on page, page title , source , search engine optimization. You will attain summary of the report you can acquire full detail in just single click. 

  Sources

 Sources report consist of  :

•     All traffic
•     Direct
•     Referrals

All traffic : Overall traffic of your site.  If you want to know the detail of over all traffic of your site then this page is same which you are looking for.

Through the view option you can change the appearance of your data.

You can utilize five different views. Data (its standard view ) , Percentage , Performance , Comparison and Pivot.

I really prefer the comparison view, it’s easy to compare traffic source performance against site average. It’s pretty nice to examine about which  traffic source are performing well above or below  site average regarding metrics such as  average time on site , new visit , bounce rate.

Direct traffic: direct traffic page indicate the direct visit of your site. Well known site get direct traffic  because people already aware of this like Wikipedia. Wikipedia is famous site so many people direct visit this site.

Referral traffic : referral traffic consider some one visit your site through reference if you refer your site in social networking site  your friends click on that link so your site get one referral visitor. Many site get lots of referral traffic

Search :

Overview:  There are three aspects in search report. you can see it clearly in below image.

Organic : organic traffic is identify as natural traffic. People visit your site through search engine. You attain maximum organic traffic if your site rank is well in search engine. Organic traffic indicate how much your site is search engine friendly as well as how much effort you do for organic searching.

Paid : if your site is new or not famous you can use google ads. once your create your google add account you are free to thinking of your site promotion because google put your add   in various simultaneously  relevant to your site.

Campaigns : campaign is one of tactic to get traffic for your site. Its well known tactic . if you assign any campaign then you get visitors through it.