Google analytics is assorted in five main categories. All categories has given us
important information to where our effort are remain to target our
goal.
1. Visitors (Audience)
2. Advertising
3. Traffic Source
4. Content
5. Conversions
Today
I am going to discuss on one category. It’s probably not possible to include
all this category in one post. So latter I will discuss on remaining points.
Traffic
source: when you click on traffic source you can shows sub section of its
categories.
Check
below image.
Overview:
The overview fetch your overall traffic .you can see various metrics
like all traffic ,direct traffic , referrals , landing pages
, Geographical summary and many more.
In the overview you have the option to click on page, page title , source ,
search engine optimization. You will attain summary of the report you can
acquire full detail in just single click.
Sources
report consist of :
- All
traffic
- Direct
- Referrals
All
traffic : Overall traffic of your site. If
you want to know the detail of over all traffic of your site then this page is
same which you are looking for.
Through
the view option you can change the appearance of your data.
You
can utilize five different views. Data (its standard view ) , Percentage , Performance
, Comparison and Pivot.
I
really prefer the comparison view, it’s easy to compare traffic source
performance against site average. It’s pretty nice to examine about which traffic source are performing well above or
below site average regarding metrics
such as average time on site , new visit
, bounce rate.
Direct
traffic: direct traffic page indicate the direct visit of your site. Well known
site get direct traffic because people
already aware of this like Wikipedia. Wikipedia is famous site so many people
direct visit this site.
Referral
traffic : referral traffic consider some one visit your site through reference
if you refer your site in social networking site your friends click on that link so your site
get one referral visitor. Many site get lots of referral traffic
Overview: There are three aspects in search report. you
can see it clearly in below image.
Organic
: organic traffic is identify as natural traffic. People visit your site
through search engine. You attain maximum organic traffic if your site rank is
well in search engine. Organic traffic indicate how much your site is search
engine friendly as well as how much effort you do for organic searching.
Paid
: if your site is new or not famous you can use google ads. once your create
your google add account you are free to thinking of your site promotion because
google put your add in various
simultaneously relevant to your site.
Campaigns
: campaign is one of tactic to get traffic for your site. Its well known tactic
. if you assign any campaign then you get visitors through it.